United Arab Emirates

Coordinates: 24°N 54°E / 24°N 54°E / 24; 54

The United Arab Emirates ⁱ/juːˌnaɪtᵻd ˌærəb ˈɛmɪrᵻts/ (Arabic: دولة الإمارات العربية المتحدة‎ Dawlat al-Imārāt al-‘Arabīyah al-Muttaḥidah), sometimes simply called the Emirates or the UAE, is a country located in the southeast end of the Arabian Peninsula on the Persian Gulf, bordering Oman to the east and Saudi Arabia to the south, as well as sharing sea borders with Qatar and Iran. In 2013, the UAE's total population was 9.2 million, of which 1.4 million are Emirati citizens and 7.8 million are expatriates.

Established in December 1971, the country is a federation of seven emirates. The constituent emirates are Abu Dhabi (which serves as the capital), Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah, and Umm al-Quwain. Each emirate is governed by an absolute monarch; together, they jointly form the Federal Supreme Council. One of the monarchs is selected as the President of the United Arab Emirates. Islam is the official religion of the UAE, and Arabic is the official language, although English is widely used.

Abu Dhabi

Abu Dhabi (US /ˈɑːbuː ˈdɑːbi/, UK /ˈæbuː ˈdɑːbi/; Arabic: أبو ظبي‎ Abū Ẓabī Emirati pronunciation [ɐˈbuˈðˤɑbi]) is the capital and the second most populous city in the United Arab Emirates (the most populous being Dubai), and also capital of Abu Dhabi emirate, the largest of the UAE's seven member emirates. Abu Dhabi lies on a T-shaped island jutting into the Persian Gulf from the central western coast. The city proper had a population of 1.5 million in 2014.

Abu Dhabi houses federal government offices, is the seat of the United Arab Emirates Government, home to the Abu Dhabi Emiri Family and the President of the UAE, who is from this family. Abu Dhabi's rapid development and urbanisation, coupled with the relatively high average income of its population, has transformed the city into a large and advanced metropolis. Today the city is the country's center of political and industrial activities, and a major cultural and commercial centre, due to its position as the capital. Abu Dhabi accounts for about two-thirds of the roughly $400-billion United Arab Emirates economy.

Interactivity

Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term interactivity, although all are related to interaction with computers and other machines with a user interface.

Multiple views on interactivity exist. In the "contingency view" of interactivity, there are three levels:

One body of research has made a strong distinction between interaction and interactivity. As the suffix 'ity' is used to form nouns that denote a quality or condition, this body of research has defined interactivity as the 'quality or condition of interaction'. These researchers suggest that the distinction between interaction and interactivity is important since interaction may be present in any given setting, but the quality of the interaction varies from low and high.

Dubai

Dubai (/duːˈbaɪ/ doo-BY; Arabic: دبي‎ Dubayy, Gulf pronunciation: [dʊˈbɑj]) is the most populous city in the United Arab Emirates (UAE). It is located on the southeast coast of the Persian Gulf and is one of the seven emirates that make up the country. Abu Dhabi and Dubai are the only two emirates to have veto power over critical matters of national importance in the country's legislature. The city of Dubai is located on the emirate's northern coastline and heads up the Dubai-Sharjah-Ajman metropolitan area. Dubai is to host World Expo 2020.

Dubai has emerged as a global city and business hub of the Middle East. It is also a major transport hub for passengers and cargo. By the 1960s Dubai's economy was based on revenues from trade and, to a smaller extent, oil exploration concessions, but oil was not discovered until 1966. Oil revenue first started to flow in 1969. Dubai's oil revenue helped accelerate the early development of the city, but its reserves are limited and production levels are low: today, less than 5% of the emirate's revenue comes from oil. The emirate's Western-style model of business drives its economy with the main revenues now coming from tourism, aviation, real estate, and financial services. Dubai has recently attracted world attention through many innovative large construction projects and sports events. The city has become iconic for its skyscrapers and high-rise buildings, in particular the world's tallest building, the Burj Khalifa. Dubai has been criticised for human rights violations concerning the city's largely South Asian workforce. Dubai's property market experienced a major deterioration in 2008–09 following the financial crisis of 2007–08, but the emirate's economy has made a return to growth, with a projected 2015 budget surplus.

Digital signage

Digital signage is a sub segment of signage. Digital signages use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc, to provide wayfinding, exhibitions, marketing and outdoor advertising. Digital Signage market is expected to grow from USD $15 Billion to over USD $24 Billion by 2020.

Digital Contents

Traditionally content designs are typically done through specialist firms. However they are often deemed as expensive and have uncertain ROI. Nowadays, digital content can be created easily via Content Management System. Its control panel has built-in tools which allow advertisers to combine audio, video, image and interactivity easily by themselves. Digital contents displayed on the signage are presented in one of the following formats:

Text - Scrolling text. Either scrolling text, or text dynamically updated via extern newsfeed source.